¿Qué tienen las historias que enganchan a nuestros seguidores?

05/09/2019 - LaiaSimon Leave a comment

El storytelling es uno de los recursos más eficaces que puedes usar para generar contenido. Sin embargo, no hace mucho, un amigo me preguntaba por qué es tan necesario contar historias en un negocio. Si el objetivo es vender un producto o servicio, ¿por qué no ir al grano? Basar el mensaje de nuestro negocioRead more

Cómo escribir un post que se lea hasta el final

10/06/2019 - LaiaSimon Leave a comment

¿Cuál fue el último post de un blog que te leíste de arriba a bajo sin que te supusiera un esfuerzo? Tengo que reconocer que yo soy de las que, cuando veo un post, leo las primeras palabras y si no me resulta realmente atractivo el texto, termino abandonando la página. Como mucho, realizo unRead more

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